Bromley South Central
We are partners with the London Borough of Bromley in a £90m mixed-use PPP scheme to transform part of Bromley Town Centre. Our Bromley South Central scheme is designed to kick start the regeneration of the South end of Bromley High Street. At the heart of a new residential and leisure quarter will sit a landscaped public square surrounded by a nine screen multiplex cinema, 25,000 sq ft of cafés and restaurants, a 130-bedroom business hotel, 200 private and affordable apartments and a new 400 space secure underground car park. On Tuesday 6th March, the London Borough of Bromley passed a resolution to grant planning consent for the scheme and the section 106 agreement was signed shortly afterwards. We hope to be on-site in early 2013.
Our scheme will see the existing 600 space Westmoreland Road car park demolished and replaced with a high quality mixed-use leisure development as part of Bromley Council’s wider proposals to enhance the town centre economy and its cultural and recreational offering. Bromley is London’s largest borough but there is no multiplex cinema in the town centre.
Over 1.3 million people live within a 30 minute drive of Bromley town centre and there is a core local population catchment of 300,000. 66% of them are ABC1 yet there are no high end family chain restaurants in the town centre. Imagine the cars those people drive – yet there is real lack of quality, secure town centre car parking. Bromley is only 16 minutes from Victoria station, yet there is no quality branded business hotel nearby. Our development is being designed to take advantage of these anomalies. We expect it to create 370 jobs in Bromley, and provide a total of £300m GVA (Gross Value Added) to the local economy over the next 10 years.
We place a high priority on the quality as well as quantity of public realm, with a new landscaped piazza around which the cafés, restaurants and other amenities will be grouped, creating an attractive, managed, environment for families and groups of friends. A Community Trust will deliver an ambitious public art programme andother innovations such as an outdoor climbing wall, that will ensure that all sections of the community are catered for.
We are committed to achieving Code For Sustainable Homes Level 3 across the residential element of our scheme together with a reduction of up to 30% on energy costs for residents through better insulation, good ventilation and the provision of an on-site combined heat and power system. The site’s location, one minute from Bromley South railway station (direct links to both Victoria and Blackfriars in less than 20 minutes), is a major benefit for future users and residents, helping them to use more sustainable patterns of transport. We also propose to introduce a car club and a self service bicycle rental scheme, such as the one now successfully operating in central London.
As part of our public consultations in July 2011, we held several nights of cinema on the top floor of the current Westmoreland Road car park. We transformed the space with comfy bean bags and deckchairs and served up posh hot dogs and popcorn for the good people of Bromley.
During the same week we parked a shipping container outside the local library and Churchill Theatre and welcomed the public in to comment on our scheme.
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