The Movement, Greenwich

In April 2011 we were granted planning consent for The Movement, a vibrant, highly sustainable and truly mixed-use scheme located on the former Greenwich Industrial Estate. The 2.2 acre site is in a prime position adjacent to Greenwich DLR and Mainline Station.  With our partners Development Securities Plc we will deliver a new threshold to the Royal Borough for visitors to the World Heritage Site.

Our scheme was developed with award-winning architects HLM and Studio Egret West and in close consultation with Greenwich Council. The Movement will comprise 181 residential apartments, 358 student apartments, a health and fitness club, convenience food store, nursery and 7,000 sq ft of business incubator or start-up units – all located along a new public, pedestrian-friendly street connecting the DLR with Norman Road. The new street is part of a wide range of public realm improvements which will enhance the experience of visitors using the DLR and Mainline Stations.

We signed the Section 106 agreement with the Royal Borough of Greenwich in January 2012 and started on-site in June 2012. We’ve signed a joint venture agreement with Willmott Dixon to deliver the 181 high quality new homes, including affordable and shared ownership apartments. You can find out more about the residential development, Prime Place, here. Willmott Dixon will also deliver the sustainable energy centre for the entire site as well as the health, retail and nursery facilities. We are also working with McLaren, who will be delivering the student accommodation portion of the scheme.

The Movement will also provide a new 104-bedroom business hotel on Greenwich High Road which has been pre-let to Travelodge on a 35-year lease.

On November 25th 2013, Cathedral Group and partners Development Securities officially handed over the The Greenwich West Community Centre extension. At an event which also celebrated the story of The Movement so far, CEO Richard Upton handed over the new ‘wing’ to Royal Borough of Greenwich leader, Councillor Chris Roberts and Martin Elliot, Chair of the Management Committee for the Greenwich West Community Centre. Designed by Studio Egret West, this extension is part of the Section 106 agreement and will provide the facility with an extra 2,000 sq ft of floor space and increase the venue’s capacity by 250 people.

We also unveiled a unique and colourful hoarding for the site, complete with racer bikes (a nod to the future bike café and repair shop) with a call to invest in the new development and join The Movement.

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The Movement will be an exemplar 21st Century development. There will be an on-site energy centre providing renewable energy, more than 400 spaces available for bicycles and an innovative bicycle cafe which will double up as a cycle repair shop. We’re also working with the council to allocate two car club spaces for the development and the neighbouring community.

The scheme will generate £275 million for the local economy over the next ten years.

In July 2012, we opened the MVMNT pop-up cafe on the corner of the site on Greenwich High Road and Waller Way, just in time for the London 2012 Olympics.

With the design vision of Morag Myerscough, the cafe went from plans on paper to open to the public in around 16 days, a testament to the hard work of everyone involved. The Greenwich Co-operative Development Agency ran the cafe, providing passers by with locally sourced, delicious food and drink including homemade vegan-friendly gelato. It was a lovely, warm and welcoming space where we hosted poetry, cinema and music events. The cafe received world-wide press coverage in recognition of the creative and eye-catching design.

Shipping Good, a poem by the official Olympic poet, Lemn Sissay is our public art commission for The Movement, Greenwich which will be permanently set into the completed site. Temporarily we painted the 20m hoarding which runs down Waller Way with the poem for visitors to the Royal Borough to enjoy.

the clock clicks in a child’s hand
as she skips to the tics and tocs
under the park tunnels run from the dark
while sun circles the clocks

flowers grow for those that know
to bloom is to know your roots
to give the earth all its worth
tend to the new shoots

and a horse on course its hooves
drum beneath the earth
where dreadnoughts sleeping seamen
& weeping for the berth

while the marshes sigh at night
when skydives into the thames
Greenwich & I will sleep again
& wake again as friends

It is the thudding in my ear
upon the pillow that sounds
like a black mare churning
dreams from the ground

as she charges towards
the meridien line
leaps sheperds gate
& dives into time

where an ancient mariner
his guest no longer cross
sings songs of his wrongs
to a circling albatross

www.themovementgreenwich.com

 www.primeplacegreenwich.com

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