The Movement, Greenwich
In April 2011 we were granted planning consent for The Movement, a vibrant, highly sustainable and truly mixed-use scheme located on the former Greenwich Industrial Estate. The 2.2 acre site is in a prime position adjacent to Greenwich DLR and Mainline Station. With our partners Development Securities Plc we will deliver a new threshold for the Royal Borough at the main point of entry for visitors to the World Heritage Centre.
Our scheme was developed with award-winning architects HLM and Studio Egret West and in close consultation with Greenwich Council. The Movement will comprise 181 residential apartments, 358 student apartments, education/administrative space, a health and fitness club, convenience food store, nursery and 7,000 sq ft of business incubator or’start up’ units – all located along a new public, pedestrian-friendly street connecting the DLR with Norman Road. The new street is part of a wide range of public realm improvements which will enhance the experience of passengers using the DLR and Mainline Stations.
We signed the section 106 agreement with the Royal Borough of Greenwich in January 2012 and started on-site in June 2012. We’ve signed a joint venture agreement with Willmott Dixon to deliver 181 high quality new homes, including affordable and shared ownership apartments. You can find out more about the residential development, Prime Place, here. Willmott Dixon will also deliver the sustainable energy centre for the entire site as well as the health, retail and nursery facilities. We are also working with McLaren who will be delivering the student accommodation portion of the scheme.
The Movement will also provide a new 30-bed boutique hotel and restaurant behind the existing North Pole public house as well as a 3-star 104-bed hotel on Greenwich High Road which has already been pre-let to Travelodge on a 35-year lease.
The Greenwich West Community Centre will also be extended and improved as part of the Section 106 agreement. Designed by Studio Egret West this will provide the facility with an extra 2,000 sq ft of floor space and increase the venue’s capacity by 250 people.
The Movement will be an exemplar 21st Century development. There will be the on-site energy centre providing renewable energy, more than 400 spaces available for bicycles and an innovative bicycle cafe which will double up as a cycle repair shop. We’ve also allocated two car club spaces for the development.
The scheme will generate £275 million for the local economy over the next ten years.
In July 2012, we opened the MVMNT pop-up cafe on the corner of the site on Greenwich High Road and Waller Way, just in time for the London 2012 Olympics.
With the design vision of Morag Myerscough, the cafe went from plans on paper to open to the public in around 16 days, a testament to the hard work of everyone involved. The Greenwich Co-operative Development Agency are running the cafe, providing passers by with locally sourced, delicious food and drink including homemade vegan-friendly gelato. It’s a lovely, warm and welcoming space where we’ve been hosting poetry, cinema and music events. The cafe has received world-wide press coverage in recognition of the creative and eye-catching design.
Shipping Good, a poem by the official olympic poet, Lemn Sissay is our public art commission for The Movement, Greenwich which will be permanently set into the completed site. Temporarily we painted the 90m hoarding which runs down Waller Way with the poem for visitors to the Royal Borough to enjoy.Back to top Back to home page